Callum Smith partners with Canvas Athletic

Some partnerships just feel right, and our latest is exactly that. We’re proud to say that world champion boxer, and local lad, Callum Smith has joined Canvas Athletic as an official ambassador.

Callum “Mundo” Smith is a fighter from Liverpool who’s done something special. He became a super‑middleweight world champion. He won the World Boxing Super Series and the Muhammad Ali Trophy. Right now he holds the WBO interim light‑heavyweight title. Thirty‑one professional wins. Twenty‑two knockouts. He’s fought on the biggest stages around the world. And through all of it, he’s stayed true to his roots.

That matters to us. Canvas Athletic started right here, in Liverpool. We run on Monday nights. We show up when it’s cold, when we’re tired, when training is the last thing we feel like doing. That is the heart of the brand. Real people training properly and living normally, pushing a little further than yesterday.

When we talked with Callum about this partnership, he didn’t give us a polished line. He told us he likes brands that feel genuine. Canvas Athletic, he said, feels like kit you actually want to train in. It works for him during the hardest weeks of a fight camp and on the quiet days when he’s just keeping sharp.

He trains every single day. So do we. Now he wears Canvas Athletic. A world‑class fighter and a Liverpool brand, moving in the same direction.

Welcome to the family, Callum. Listen to our first catch up with Callum on Instagram.